The importance of being “Social”
Today the verb communicate declines to the 140 characters of a tweet or through the “like” clicked on a Facebook profile. For a company to pretend that social media does not exist – or that they are nothing but sources of wasted time for their employees – is short-sighted and anachronistic.
Being “social” for a company, is anything but a waste of time: it means improving the connection – and collaboration – between people and processes, facilitate the exchange of ideas, decrease the risks associated with a loss of information, improved decision-making and, in a nutshell, increased productivity.